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Arby’s to carry gentlemen’s magazines « The Rev. Brendan Powell Smith

Arby’s to carry gentlemen’s magazines

Wednesday, February 11th, 2009 - 11:39 am PST

Arby’s CEO Tom Garrett announced plans today for Arby’s restaurants to begin offering their clientele a variety of “gentlemen’s magazines” to browse free of charge while visiting the restaurant.  The move is part of an effort by Arby’s to shore up patronage amongst its target demographic of males aged 16 to 55, and give the venerable fast food franchise’s locations more of an “old neighborhood barbershop kind of feel” explained Garrett.  “Nothing too distasteful,” he added, “just some years-old copies of Playboy, Penthouse, or Oui.”  Asked whether he was concerned that the presence of such magazines might drive away potential female customers, Garrett replied, “Our intensive market research has shown us that women are not interested in eating at Arby’s.”