Arbys: You’ll Learn to Love It™

Wednesday, April 19th, 2006 - 11:53 am PDT

Rev. Smith has once again been tasked with masterminding the latest slogan and related advertising campaign from the Arbys corporation. Striking a more conciliatory tone than previous ads Smith has created for the company, the latest Arbys TV spots note that “You may not like Arbys the first time you try it.” In fact, the new ads reach out to those who have tried Arbys several times without acquiring a taste for it. “Stick with it,” encourages a deep voice over video of an extreme close-up of a large man chomping on an Arbys sandwich. As the man’s mouth eventually breaks into an appreciative smile, the voice sounds the new slogan, “Arbys: You’ll Learn to Love It.”