Wendy’s: I’d hit that™

Monday, January 30th, 2006 - 3:20 pm PST

To combat slumping sales since last year’s severed finger chili incident, the Wendy’s corporation contracted the services of Rev. Smith to come up with a bold new advertising slogan. The result: a $220 million ad campaign whose flagship 30-second TV spot is set to debut during this weekend’s Superbowl XL. In it, hip-looking twenty-somethings of various ethnicities are seen perusing the menu at a Wendy’s restaurant. In turn, each of them reads off a menu item, such as “Classic Triple with Cheese?” and then adds “I’d hit that.” The ad ends in silence with the familiar Wendy’s logo, and beneath it the trademarked catchphrase: I’d hit that™.