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Thumbs-Up, America!™ says Wendy’s « The Rev. Brendan Powell Smith

Thumbs-Up, America!™ says Wendy’s

Monday, April 25th, 2005 - 8:56 pm PDT

The Wendy’s corporation has defied conventional wisdom this week with the launch of their Thumbs-Up, America!™ advertising campaign. Banners at the chain’s 6,600 restaurants nationwide invite customers to Try Our Delicious New FingerSandwiches™ or grab a bowl of their All-Thumbs™ Chili. It hasn’t taken long for competing fast-food chains to notice all the free media attention that Wendy’s restaurants have been receiving over the past month. Yesterday the McDonald’s corporation issued a press release stating that a customer in one of their Detroit area restaurants had found an entire human head in his order of fries.