Looking for a way to distinguish itself from competitors and stay ahead of the game in the fast-food industry, McDonalds yesterday announced the introduction of a new menu item: a sandwich product it has dubbed the HamBurger™. “No national quick-service restaurant has ever served up something quite like this,” said McDonalds spokesperson Arthur Shapp. A $20 million ad campaign will be rolling out in coming weeks to promote the exotic new sandwich which contains no beef or chicken products, but instead uses ham, a pork product. “It’s a pretty wild concept, we admit,” said Shapp, “but to get your mind around it, try this thought experiment: imagine a regular hamburger, but with ham. That’s a HamBurger™.” Stock in the McDonalds corporation has plummeted since yesterday’s announcement.