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Fuck you, we’re going to Arby’s™ « The Rev. Brendan Powell Smith

Fuck you, we’re going to Arby’s™

Saturday, April 3rd, 2004 - 1:53 pm PST

Three years after fast food chain Arby’s hired Rev. Smith to provide a much-needed shot in the arm to their public image, Smith has once again provided the company with a punchy new slogan for their TV and print ads. The first 30-second spot aired last night during an episode of The West Wing. Several attractive twenty-something couples are seen bickering over where to eat dinner, when suddenly one of them says, “Fuck you, we’re going to Arby’s.” We then cut to a shot of the defiant couple heartily enjoying a meal of roast beef sandwiches, Jamocha shakes, and curly fries. It is unknown how much or whether Smith was paid for his services.