Gillette unveils 32-blade razor

Monday, January 26th, 2004 - 11:40 am PST

Upping the ante in the ongoing “razor war” between industry giants Gillette and Schick, the Gillette Shaving Co. today unveiled their latest product, a 32-blade disposable shaver. The new Gillette Shavinator™ provides “a maximum shave” says the company’s press release, and arrives in stores this week, a mere two months after the introduction of Schick’s 16-razor UltraBlade™. Already under development by Schick is a highly experimental 64-blade disposal razor currently code named “commodore”. Many experts believe that shaving technology will continue to double the amount of blades per shaving device every four months until at least 2011.