Oatmeal: it’s brainfood

Monday, October 8th, 2001 - 4:50 pm PDT

Following in the footsteps of acclaimed actor Wilford Brimley, Rev. Smith has signed a lucrative deal to promote Quaker brand instant oatmeal in a series of television spots set to run this fall and winter. With their bold new advertising campaign centered around the slogan “Oatmeal: It’s Brainfood”, Quaker hopes to spark new interest in their oatmeal breakfast products whose sales have slumped since the death of former spokesperson Brimley. Smith’s great uncle Addison Powell was TV’s Gorton Fisherman in ads which ran in the late 70s through the mid-1980s.