Don’t hold your breath

Sunday, June 13th, 2010 - 3:34 am PDT

Rev. Smith is slated to appear in a series of upcoming public service announcements designed to combat the growing popularity among teenagers of “hoffing” or holding your breath for as long as possible, often in competition with peers.  Hoffing is believed to have been responsible for 2 deaths in the first six months of 2010, up from 1 death the previous six months.  The 30-second spots are set to run during Saturday morning cartoons, and will feature Smith delivering the ad campaign’s signature line: “Think hoffing will make you cool? Don’t hold your breath.”