Don’t fuck with Arby’s™

Saturday, November 4th, 2000 - 5:44 am PST

When Arby’s management decided they wanted to give their restaurant chain a new corporate image, they hired maverick ad-man Rev. B. P. Smith who came up with the brass-balls slogan behind their new $55 million ad campaign soon to be seen on TV and print ads across the nation.  ”Come in.  Eat beef.  Get out.” reads one straightforward new ad.  It is then followed by the soon-to-be ubiquitous catch phrase “Don’t fuck with Arby’s™.”